Kid Rock is an international superstar with roots in Detroit. He and his brother, Billy Ritchie, have teamed up with the Made in Detroit Apparel Company to produce and sell authentic "Made in Detroit"-branded apparel and accessories. Made in Detroit has been a Detroit staple since 1991, but since the Ritchie Brothers took over the brand, the product line has been expanded to include limited edition items for Wayne State University and authorized retailers in Detroit, the Detroit Metroplex, and Los Angeles.
The profits for the Wayne State-branded items are donated to a special foundation started by Kid Rock to fund scholarships for music students at Wayne State. Those items are available online at Wayne State, online at WDET, and at the Barnes and Noble College Store on the Wayne State Campus.
"Made in Detroit" items are available in Detroit at the Showtime Detroit Clothing Store on Woodward and Palmer near I-94 and the WSU campus, as well as many stores in the Detroit Suburbs. Hoodies, t-shirts, hats, and accessories are available for men, women, and youth.